Unlike other advertising models on the Internet, where the Advertiser pays per click ( PPC / CPC ) or per thousand impressions served ( CPM ), the business model in affiliate marketing is based on results , ie CPA (Cost per acquisition or sale) or CPL (Cost per registration)

Unlike the CPM advertising models (cost per thousand views, mainly banners on web pages), where the Advertiser assumes all the risk on the results, since a minimum sales volume is not guaranteed with these models and where the advertiser pay to get an exposure of these ads (most of these actions are linked to generating branding for the brand), affiliate marketing is a completely different model, where the Publisher assumes all the risk , that is, he does not receive no consideration if you do not get results, translated into valid sales or records.

To be able to measure and track these conversions (whether records or sales) and be able to attribute them correctly, to the corresponding affiliate, the so-called affiliate links are used , and these can be defined as:

A link to the Advertiser's landing page, which incorporates a series of parameters in the URL that allow the specific member to be identified .

Each Affiliate has its own tracking code (in the previous example aff = 1456 ). With this, the Advertiser can measure clearly and accurately, not only the traffic that each affiliate has taken to their virtual store, but also the sales, their conversion rates and other KPIs that are really important to measure for the Advertiser.

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