In construction, CRM stands for client relationship management. The construction industry revolves around relationships. Clients often award expensive, high-profile projects based on how well they know and trust a firm. Each point of communication with a client will strengthen or weaken that trust.
https://www.infobrez.com/construction-crm-software

A good lead management software ensures that every lead is automatically fed into the CRM system from web forms, emails, and chat, preventing prospects from falling through the cracks.
https://www.infobrez.com/lead-management-software
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